By YEONG XIU HUI
SUBANG JAYA: Taylor’s University’s (TU) School of Computing and IT (SOCIT) collaborated with Google Malaysia to provide TU students an opportunity to learn about digital marketing platforms.
Google Ignite, a training programme by Google Malaysia, conducted a series of workshops last month for students on Lakeside Campus.
According to School of Communication student Ooi Jia Yee, 20, the training provided participants with knowledge and skills related to digital marketing.
Ooi said the programme gave her basic knowledge of Google Adwords, an online marketing tool, as well as a deeper understanding of the advertisements that appear on digital media.
The focus on digital marketing is related to the commercialisation of social media, according to SOCIT student Chan Wai Hoe, 20.
Chan said the frequency of advertising across digital platforms proves its importance.
“Advertising on social media triggers and draws you in,” he added.
School of Engineering student Abdul Aleem Seeni Mohamed, 20, said the programme offered him skills on a more practical level.
“My family is in the business field,” said Abdul Aleem, adding that learning digital marketing skills could help his family’s textile business expand.
Abdul Aleem added that he is interested in learning new things even if they are not related to his current field of study.
Google Ignite, a training programme by Google Malaysia, conducted a series of workshops last month for students on Lakeside Campus.
According to School of Communication student Ooi Jia Yee, 20, the training provided participants with knowledge and skills related to digital marketing.
Ooi said the programme gave her basic knowledge of Google Adwords, an online marketing tool, as well as a deeper understanding of the advertisements that appear on digital media.
The focus on digital marketing is related to the commercialisation of social media, according to SOCIT student Chan Wai Hoe, 20.
Chan said the frequency of advertising across digital platforms proves its importance.
“Advertising on social media triggers and draws you in,” he added.
School of Engineering student Abdul Aleem Seeni Mohamed, 20, said the programme offered him skills on a more practical level.
“My family is in the business field,” said Abdul Aleem, adding that learning digital marketing skills could help his family’s textile business expand.
Abdul Aleem added that he is interested in learning new things even if they are not related to his current field of study.